Geoff highlights the six core Weapons of Influence from Dr. Robert Cialdini’s bestseller “Influence”. Matt Brabbins and Jeremy Rae are quizzed on how the ‘weapons’ apply to real estate and when they’re used as ‘slimy sales tactics”.
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Six Weapons of Influence:
10:36 Scarcity
20:07 Reciprocity
27:50 Liking
38:11 Authority
49:34 Commitment and Consistency
59:56 Concensus (Social Proof)